Saturday, January 7, 2012
I *Really* hate advertisements. Am I alone?
Many other people are like you. They thank themselves for their "hatred" for ads in any media. That give ad haters the freedom to "switch". Friends in the advertising business confided to me in the middle 70s and early 80s - in the Philippines, that is - this kind of reaction is exactly what they want to engender in order to accomplish an unseen, unread and unheard-of objective. The process works almost like the so-called "shuttle diplomacy" employed Henry Kissinger and by some peace negotiators. The "switch" sometimes becomes a signal for a better ad strategy - a strategic approach. Perhaps we can start imagining why, apart from purely ads pages, there are magazines exclusively for ads, and nothing more, and they sell a lot. On a lighter vein, more keep watch of just any ads, for their own choices of uses or benefits from those ads. An ad man once told me that because of ad splurge, made money for long years: by doing business on research on ads and publishing the results of the research.
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